Today's marketing has been overturned by social medias sites. Corporations such as banks, hospitals, and department stores have taken over the social media by showing their presence by offering their services or products. Such organizations have decided to market themselves in social media due to its popularity and by the quantity of people using social media sites.
For example, in the banking industries, social medias sites such as Facebook, Tweeter, and LinkedIn are used to promote bank activities throughout the communities. Banks in many occasions, use these sites to promote their services such as loans, deposit accounts and credit cards. The banking industries as well as any other industries have decided to use social media sites for one reason. They know that younger generations and future generations are and will be using social medias as part of their daily life. By doing this, these organizations are targeting the younger population of adults as a main target for their products or services. For instance, we all have had that pop up or window showing on the side of Facebook with an advertisement or even better, a page in your time line showing that a friend likes such company or product.
Another company or industry that has shown its presence in the social medias sites are hospitals, and clinics. These companies utilize Tweeter, LinkedIn and Facebook to extend their employment opportunities making it easy for candidates to find those opportunities. Why do they use LinkedIn and Tweeter? Because they know that most of the younger generations are using social medias sites and the word will get around faster then printing an add on a newspaper. In addition, some clinics have gone further by interviewing their staff and uploading videos of their nurses, doctors, etc. to social media sites, so patients can see and choose their doctors.
Social media has become so popular within the organizations because of today's technology.
Companies know that most persons own a smart phone and have quick access to social sites.
For companies, this is a great opportunity to promote their brands 24/7, because no matter what the hour is, someone is tweeting, blogging or in Facebook. Social media has become a 24/7 marketing strategy for business.
http://network.socialmedia.mayoclinic.org/discussion/summit-spotlight-why-we-encourage-our-employees-to-use-social-media
http://www.mediabistro.com/alltwitter/social-media-recruiting_b50575
"They know that younger generations and future generations are and will be using social medias as part of their daily life" This is so true. With social media they can reach the younger crowd who is just getting into manage their finances as well as still targeting their current demographic. Good Post.
ReplyDeleteI agree that many of the advertisements on social media are geared toward the younger crowd because of it popularity with them. The health and banking industries are growing at a large rate because they are a very utilized resource.
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